How an AI Agent Helped Me Cement Leads in 15 Minutes

By Daniel San Jocic—Trade shows and industry fairs are full of opportunity. They also present a distressingly familiar problem. You meet promising leads. You collect business cards. You leave with momentum.

And then reality hits: Following up properly takes time. Not just “dash off an an email” time—real work, including:

• Clarify the international positioning.
• Fix the message.
• Explain what you do (fast).
• Tailor it by region.
• Adapt it to different channels (email vs. WhatsApp).
• Make it look professional enough to represent your brand.

I recently spoke to an entrepreneur who had just returned from a fair with a very encouraging realization: His brand could be doing much more international business.

But he was missing tools and structures to help him capitalize on this insight. And he didn't have a marketing manager to help him turn those connections into leads, and then new customers.

Potential business slipping away while:

• Leads went cold.
• Messaging got watered down.
• Follow-ups were made haphazardly.

His “international push” was fading into a vague intention, rather developing into a pipeline.

As he talked, I took notes.

The Rex moment: Turning data into solutions

As soon as that call ended, I open Rex—Rellify's AI agent— and fed it my notes. I also pointed Rex to the entrepreneur’s website, so Rex could understand the offer and positioning. Then I gave it a goal: Create a follow-up asset that this company can send internationally to leads generated through an industry trade show or fair.

In about 15 minutes, Rex produced:

• A one‑pager the entrepreneur could send to his leads.
• A version specifically designed for WhatsApp, because international business often happens in messaging threads, not email chains.
• A clear call to action on the one‑pager, so prospects immediately knew the next step (book a call, reply with requirements, request a quote, or schedule a demo).

I forwarded the results to the entrepreneur and got an immediate response: “What the hell was that?”

He was delighted to see that a task he had been dreading—hours or days of work and rework—had collapsed into something that would take minutes and could be shipped while the leads were still hot.

An AI agent success story (without fancy metrics)

Not every win involves building a conversion dashboard and long-term tracking. Sometimes the success is simpler—and more telling. In this case:

• The entrepreneur got something vital with minimal effort.
• The asset was ready to send the same day.
• The entrepreneur now has a clear path to scaling follow-ups for future events.

It's the kind of thing that changes our perception of agentic AI from being interesting to being essential. Many AI tools can help you generate text. Rex can do much more, including:

• Capture context.
• Turn it into reusable assets.
• Adapt it for real-world channels.
• Create a workflow that can be repeated for the next market, the next event, the next campaign.
• Suggest further steps you can take to enhance your business.

That’s how you scale international growth without adding chaos—or waiting weeks for “the perfect deck.”

Sign up for a free trial with Rex today and see how it can help you succeed.